Victoria "Tori" Prince, the creator of the award-winning skincare collection, Skin 2.0, is a renowned figure in the beauty industry and a certified Skin of Color Expert. Dedicated to establishing luxury self-care as a norm within the Black community, her career spans over two decades. Tori has launched her lifestyle brand, Tori Prince Beauty, in alignment with her vision. Fueled by her unwavering commitment to continuous learning and expertise in catering to skin of color, she aims to educate her peers about the nuances of skincare for underrepresented demographics.
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After 20 long years in the corporate world and unmatched support and motivation from my husband, I could no longer ignore my calling and I knew it was time to bet on myself, fold up my slacks and dive into the self-care industry. From there, Tori Prince Beauty, LLC was born and quickly became a powerhouse luxurious self-care brand that inspires, enriches and empowers women of color to heal their natural canvas by utilizing the Toriban Method: Correct - Maintain - Transform, my signature 3-step framework to a flawless canvas. In an effort to elevate my brand and maximize my potential as an educator and a business owner, I attended Cornell University to receive a Certificate of Women’s Entrepreneurship. The foundation of my brand has been built on my belief that no melanin is created equal and because of that, I pride myself on providing products, services and mentorship that creates a unique, individual experience for each of you.
Tori Prince Beauty® now has 3 retail collections
I wholeheartedly believe in a client-centric approach to beauty, self-care and wellness and I believe that it is to be accomplished by self-love. Because of my own trials and tribulations, I strive to be a proponent for women of color to prioritize self-care into our everyday lifestyles.
As women of color, I know that we feel pressured to accomplish everything, for everyone and I know that sometimes it means putting our own self-care on the back burner. I also know first hand how the effect of low-confidence, low self-esteem, trauma, and health issues can have a major impact on the skin and because of that, I wanted to make sure that Tori Prince Beauty provided intimate skincare, corrective skincare, flawless makeup and wellness from the inside out, for all of our skin types, all of our melanin and all of our lifestyles so that even on-the-go, we’re able to include luxurious self-care into our daily routines. At the end of the day, my passion in life is to encourage, empower and enrich as many women as I possibly can. Between my exclusive products, confidence boosting services and carefully composed courses and coaching programs, Tori Prince Beauty is equipped to spread beauty and confidence across the world.